Good and Bad? This is a loaded question. Can you be honest and answer it?
I will try and for those of you who find yourself reading this perhaps you can let me know if I have been honest in this blog.
Starting with what I am not so good at. Or as the question says Bad.
Selling is my weakest point for my business.
Mad I know but true. I am not a sales person. I am a creator, I can get very passionate about creating but not about selling.
Selling is easy for some individuals and they can sell anything to most customers. But I find that I cannot get my enthusiasm for what I do across to a new customer.
In fact sometimes I find just describing what I do to someone difficult. And why is that I hear you ask.
Well that is because my work is very visual and tactile and trying to get that across is not easy. I know that once I engage with a customer and they get what I am saying the next step is to convince them they need to attend a workshop to feel that excitement of creating something new, Learning a new skill, or just to come and have a go. The thrill of engaging with a new way of expression is something you need to experience before you can decide if it is for you or not. But fear gets in the way for many customers as they think they cannot do it. But guess what you can.
And for me that is the same will selling. I am learning from my lovely customers what it is they want and I am reading a great deal on the subject and have found that so far I need to be able to break down each component of my business to be able to sell it to customers who are interested.
Teaching is my strongest point for my business.
Once a new customer has booked onto a workshop I am able to encourage them to produce a great piece of work. It does not matter what type of item they are learning or what medium they are using, I can get give them the confidence to finish an item.
For some they need a step by step approach in the beginning and then they will look at what they have achieved and want to move it onto the next step. For example, learning how to layer fabrics to create texture and colour using sheer fabrics and stitch.
Others just need to be encouraged to explore what they can do with the medium they have chosen to work with. For example, if you wish to layer up fabrics with stitch and want to bring the layers through what would you do to show them? cut the top layers back? or burn them to add extra interest?
Colour is another thing of fear for some but it does not have to be. colour charts show you what to put together. If you wish to be creative audition your colours to see what pleases you and don’t be worries about what other think.
The one thing I can assure you all is that I am always learning. Not just from books and the internet but also from the other artists who visit the studio. But most of all from my customers. Though I have to say with one group of ladies it is not always learning about our art. You know who you are.
Whats coming up?
Wednesday 6th and 20th February is Experimental Wednesday.
Friday 22nd and Saturday 23rd of February is Textiles East